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Elevate AI Virtual Conference

12/03/2025

Elevate AI

The 4As Elevate AI conference explores how the fusion of human talent and intelligent technology can push agencies past productivity and into possibility.

Member Only

4As 2025 Billing Rate Benchmark Survey: Agency Hourly Billing Rates

A comprehensive industry report revealing agency hourly billing rates across geographies, departments, and agency sizes.

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GenAI Maturity Model

Curious where your agency stands in the GenAI journey? The 4As GenAI Maturity Model offers a fast, dimension-based self-assessment to pinpoint your current stage and serve up tailored, actionable next steps.

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Trending Topics

The latest updates, buzz and insights on topics 4As members are talking about.

Artificial Intelligence

AI

It’s the technology we’ll all be using eventually. Get in front of the rumors and rhetoric with expert opinions and resources.

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Media

Media

You’re the bridge between creative ideas and the audiences your clients are trying to reach. We’re here to support you.

Casual Networking by the Window: Two professionals, a middle-aged Caucasian man in a suit and an older Caucasian woman with grey hair, having a serious discussion while sitting by a window overlooking the cityscape.
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Strategy

Strategy

You put in the work behind the work. Get the tools and resources you need to do it better.

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Connect at 4As Events

Get first-hand insights when you meet, participate and engage with other members at our in-person and virtual events.

11/11/2025

Brand Safety at the Speed of Agents
Member Only

4As News and Thought Leadership

Catch up with the latest and most relevant industry updates with our curated collection of stories.

StratFest 2025 Breakout Session

10/28/2025

Field Guide for Strategists Under Pressure

Member Only

10/23/2025

The Future of Agencies Is CX

Member Only

Agency & Partner News

Catch up on the latest and most relevant industry updates.

10/30/2025

NinjaCat

NinjaCat Launches Snowflake Connected App to Transform Enterprise Marketing Analytics with AI

NinjaCat has launched a Snowflake Connected App that brings AI-powered marketing analytics directly into the Snowflake environment—eliminating data silos and accelerating time-to-insight for enterprise agencies and brands.

Member Only

10/30/2025

Zach Rosenberg Consulting

Game Brokers Launches to Bridge the Worlds of Brands and Gaming

CA-based Game Brokers is a new kind of consultancy leveling up the connection between brands and gaming.

Member Only

10/28/2025

Taboola

Taboola and Paramount Advertising Partner to Extend CTV Performance Across the Open Web for SMB Advertisers

Taboola and Paramount Advertising have teamed up to introduce Performance Multiplier, a solution tying premium CTV placements to measurable digital actions.

Member Only

10/14/2025

Blockgraph

Blockgraph Unveils Instant Audiences, the First Agentic AI Solution to Turn Local Proximity and Neighborhood Insights into Campaign-Ready Audiences

Blockgraph has unveiled Instant Audiences, combining natural language prompts with deterministic household identity to turn simple descriptions—like “eco-conscious families near our client’s stores”—into privacy-safe, campaign-ready audiences across premium video and streaming.

Member Only

09/29/2025

&Barr

Space Coast Office of Tourism renews &Barr as agency of record through 2030

&Barr announces it has once again been selected as the full-service agency of record for the Space Coast Office of Tourism. Since 2020, &Barr has partnered with the Space Coast Office of Tourism to create compelling campaigns that showcase Florida’s Space Coast as a premier destination.

Member Only

09/29/2025

Eight Oh Two Marketing

The New SEO: Adapting Strategies for AI-Powered Search

AI is reshaping how people search and find answers online. Google’s AI Overviews (AIOs) now reach 2 billion monthly users, and more searches than ever are happening through AI assistants like ChatGPT, Perplexity, and Gemini. They are becoming everyday tools for discovery, and they don’t just list links, they summarize information and cite sources.

Member Only

09/26/2025

NinjaCat

NinjaCat Partners with 4As to Help Marketing Agencies Build a Trusted Data Foundation for Agentic AI

NinjaCat has joined the 4As Partner Program to bring member agencies expert guidance in unifying data and adopting AI responsibly. Through this partnership, agencies gain access to proven strategies for scaling efficiency and delivering stronger client outcomes.

Member Only

09/26/2025

Bionic Advertising Systems

Broadcast Calendar 2026 – Free Downloads – Customizable

The 2026 Broadcast Calendar is now available for download. Built for media planning and media buying linear TV and radio advertising schedules, this tool helps you map out the upcoming year.

Member Only

09/22/2025

VML

The Future Shopper 2025: VML Study Reveals Many Brands Are Still Failing to Deliver on Customer Experience and Search is Resurging Thanks to AI

VML today unveiled its ninth annual Future Shopper report, an expansive global study revealing that, despite years of digital acceleration, many brands are still failing to deliver on the basics of customer experience.

Member Only

09/22/2025

Ammunition

Ammunition Named Agency of Record for PDI

Ammunition, one of the country’s fastest-growing agencies known for its ability to build brands that move markets, has been tapped as Agency of Record (AOR) for Plumbing Distributors, Inc. (PDI).

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Your Career.
Our Resources.

From internships and career development to best practices and continuing education, take advantage of these actionable resources to achieve your goals.

4As Coaching for Growth

4As Coaching for Growth In today’s business environment, coaching is a powerful tool for growth, enhancing performance, and…

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Agency Essentials Training Subscription Plan

Take advantage of training programs for your entire agency for one annual fee.

Member Only
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4As Agency Search Tool

Starting a new agency search? Looking for a contact? Exploring opportunities? Start your agency search here.